Mobile Design Pattern Gallery: UI Patterns for Smartphone Apps by Theresa Neil

Author:Theresa Neil
Language: eng
Format: epub
Tags: COMPUTERS / User Interfaces
ISBN: 9781449368609
Publisher: O’Reilly Media
Published: 2014-04-23T04:00:00+00:00

Figure 7-21. NBC News for iOS: a playful font, but a long lecture isn’t rewarding

Figure 7-22. Flipboard for Android uses playful embedded prompts to engage the user and reinforce the key gestures needed to navigate the app (http://www.youtube.com/watch?v=rQASZtuvBCs)

Noom Compared to DailyBurn Tracker

Noom for Android is an incredible app and does a great job of using rewards to invite deeper engagement. The experience is designed from start to finish to engage the user and keep him coming back. Noom uses a Gamification technique (see Chapter 8) called “leveling up” to encourage the user to successfully complete a series of tasks and reach the next level of proficiency.

It also includes an element of surprise to keep things interesting. Just as I completed the setup process, I was rewarded with an “overachiever bonus” that inspired just a little more engagement.

In contrast, setting up DailyBurn Tracker was a chore. It started with a half-dozen configuration screens, then dropped me straight onto the home page with a list of 10 options. No guidance, no motivation, and no surprises. (Motivational apps are one instance where surprises are a good thing.)

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